American Journalism Lessons
Mackenzie Warren captivates local journalists, web designers, and students in Greece. (State Department Photo)
Professional journalists, editors, web designers and journalism students gathered to listen to international new media expert and Gannett News Executive Mackenzie Warren offer advice on how to adapt business models and journalism techniques to survive in a digital age. Warren, a guest of the U.S. Mission to Greece, presented his views on “Media Shifts 2013: Leading Through Change” to the Journalists‟ Union of Macedonia and Thrace amphitheater for a group of 70 journalists including 10 journalists from Cyprus, and two from Athens, and later, a group of 60 journalism students from Aristotle University of Thessaloniki. Warren presented the developments and challenges facing media in today‟s digital environment and discussed new business models that can make the transition viable. Warren focused on the importance of providing great, unique and independent “content,” stating that “our content is what’s valuable, because it’s the best that the reader can find, the best analysis, the best picture.” Warren also discussed how social media can help journalists find new sources and even advertise an investigation, and he encouraged journalists and editors to be “bold, courageous and quick.” During a session with students, Warren talked about the importance of remaining independent and maintaining transparency as a journalist in order to earn reader’s trust.
Caption: Mackenzie Warren captivates local journalists, web designers, and students in Greece.
Professional journalists, editors, web designers and journalism students gathered to listen to international new media expert and Gannett News Executive Mackenzie Warren offer advice on how to adapt business models and journalism techniques to survive in a digital age. Warren, a guest of the U.S. Mission to Greece, presented his views on “Media Shifts 2013: Leading Through Change” to the Journalists‟ Union of Macedonia and Thrace amphitheater for a group of 70 journalists including 10 journalists from Cyprus, and two from Athens, and later, a group of 60 journalism students from Aristotle University of Thessaloniki. Warren presented the developments and challenges facing media in today‟s digital environment and discussed new business models that can make the transition viable. Warren focused on the importance of providing great, unique and independent “content,” stating that “our content is what’s valuable, because it’s the best that the reader can find, the best analysis, the best picture.” Warren also discussed how social media can help journalists find new sources and even advertise an investigation, and he encouraged journalists and editors to be “bold, courageous and quick.” During a session with students, Warren talked about the importance of remaining independent and maintaining transparency as a journalist in order to earn reader’s trust.
